AAZZUR and Railsbank expand partnership in innovative ‘Front-end-as-a-Service’ offering for DACH clients
Berlin, March 3, 2022. Innovative Banking-as-a-Service (BaaS) integrator AAZZUR has expanded its partnership with leading embedded finance experience platform Railsbank.
The move allows AAZZUR to increase its number of compliance-ready core banking products while becoming the front-end BaaS provider for a large number of Railsbank’s DACH clients.
Railsbank will provide regulatory and technical expertise via its payment infrastructure for accounts and cards management. In turn, AAZZUR will offer front-end layers, integration and value-added financial products to DACH clients of both companies who want to enter the BaaS and embedded finance space or even build their own challenger bank.
Philipp Buschmann, CEO, AAZZUR, commented: “I’ve known Railsbank co-founder Nigel since 2016 and have followed the company’s journey from idea to platform to Europe’s prominent providers. We were one of its first clients, then a sales partner and I’m delighted we will be working more closely to provide both our DACH clients with an even higher level of embedded financial services.”
Louisa Murray, COO at Railsbank (UK and Europe), added: “It is great that we are forging even closer ties to AAZZUR, a company that we have worked with for many years now. They intuitively understand what we are achieving within the embedded finance experience category, and how this is a major step-change in how companies and brands can develop closer relationships with their customers.”
Berlin-based AAZZUR enables companies to create an entirely new mobile banking app from scratch or enhance their existing offering within just weeks thanks to its modular smart platform. Its embeddable Smart Finance Blocks means clients can add everything from budgeting tools to insurance and carbon offset programmes in order to make their customers’ lives better.
Following the expansion of the partnership, AAZZUR’s offering will increase and its DACH clients will be able to access the services of Railsbank considerably cheaper and in much less time.
London-based Railsbank has made significant growth in the last year and this partnership will also see AAZZUR support it with earlier-stage clients looking to focus solely on front-end integration.
The move expands on the 2020 sales partnership between the two companies. For more information, visit www.AAZZUR.com.
AAZZUR was founded in Berlin in 2017 with the goal of making everyone’s financial life better through intuitive banking and financial services. We have the strategy, the experience and the know-how – and, most importantly, the desire – to build better banking and empower consumers to make better informed financial choices and to improve their financial experiences. We also believe in the personal touch and our team will work alongside yours to build the perfect integrated financial solution for you and your customers.
Railsbank is the global leader in embedded finance experiences. It believes that the embedded finance economy is a fundamentally different way of creating relationships between companies and consumers. It is passionate about enabling brands to build relevant finance experiences to drive customer engagement and loyalty. Railsbank recognises the fact that consumers want fully immersive and frictionless brand experiences, and expect retailers to deliver the best, most personalised and distinctive experiences.
Railsbank was founded in London (HQ) in 2016 and operates throughout the UK and Europe, APAC and the US.