LONDON, 20 January 2026 – AAZZUR Ltd. today announces it has closed a £2 million funding round, completed in October 2025, to expand platform use cases and accelerate go-to-market activity as the business builds on strong year-on-year revenue growth. 

AAZZUR is the easiest and most cost-effective way for brands and platforms to seamlessly integrate financial products and increase customer value.

The £2m round was oversubscribed and led by Haatch Ventures. Other institutional investors that participated were Alert Venture Foundry, Alumni Ventures, Great Stuff Ventures, Tyr Ventures and Tenity. Other notable investors include industry insiders that build or lead the first wave of fintechs. 

AAZZUR raised the funding to accelerate the go-to-market activities of its orchestration platform, enabling brands and platforms integrate financial products faster and more cost effectively, without the operational burden of building in-house. The investment will support deeper use case expansion and more proactive commercial activity as AAZZUR moves to claim its position as the premier one-stop shop for orchestration in fintech integration. 

“Brands and Platforms want to use embedded financial services, like you and I want to use a car. We just want it to work; we don’t want to build it ourselves and we don’t want to service it. We just want the function.” said Philipp Buschmann, CEO of AAZZUR. “We have seen excellent year-on-year revenue growth, and this round gives us the capacity to move faster, expand use cases, and accelerate go-to-market, so we can scale with focus and take the position we are building towards.” 

Funding will support 

• Expanding use cases across banking, cards, lending and wealth 
• Accelerating go-to-market and marketing to scale customer acquisition and partnerships 
• Strengthening category leadership for orchestration as the simplest route to integrating financial products 

“Embedded finance is moving from ‘nice to have’ to mission-critical, but most teams do not want to stitch together vendors and maintain the plumbing. AAZZUR is solving that problem with an enterprise-grade orchestration platform that accelerates time to market and lowers integration cost. We’re proud to support the team as they broaden the platform across banking, cards, lending and wealth, and push category leadership.” said Scott Weavers-Wright, OBE Co-Founder & General Partner, Haatch 

AAZZUR delivers embedded finance orchestration across banking, cards, lending, and wealth, powering card, loyalty, and expense solutions with enterprise-grade flexibility. Its award-winning Fintech Platform-as-a-Service accelerates time to market and revenue while cutting tech costs. With modular front-end blocks and flexible middleware, AAZZUR connects clients seamlessly to the wider fintech ecosystem. Fast, trusted, and cost-effective, up to 10x cheaper and 4x faster than building in-house, AAZZUR is the smarter way to embed finance. 

• Funding round: £2 million, oversubscribed, completed in October 2025 
• Investors: Haatch Ventures, Alumni Ventures, Tyr Ventures, Tenity, Great Stuff Ventures, Alert Venture Foundry