Money20/20 this year wasn’t just another fintech conference; it was a defining moment. For us at AAZZUR, it marked a shift, from being seen as a smart implementation partner to being recognised as the orchestration layer for embedded finance, the frontend for fintech that finally unlocks the full value of BaaS.

The validation we experienced in Amsterdam was loud and clear. We returned with more leads, deeper partnerships, and a broader ecosystem than ever before. In fact, we secured more tier-one partnerships during this event than in any other quarter, and the signal is strong – the orchestration layer is accelerating – and we are at the centre of it.

The first half of 2025 has been our strongest yet, with consistent contract wins and major partnerships now converting into revenue.

This momentum is no accident. It reflects a sharper focus on our Ideal Customer Profile and a more data-led, scalable sales approach that’s delivering real results.

Our pipeline isn’t just promising — it’s performing. And that’s what sustainable growth looks like.

Having won “Startup of the 2024 for Business Model Innovation” by Mastercard is a force multiplier for sales.

This year’s event was not only our most successful Money20/20 to date – it marked a turning point for our role in the ecosystem.

We are no longer just plugged into the backend of banking infrastructure. We are enabling the front-end value layer – the one that defines user experience, drives engagement, and differentiates digital financial offerings in a crowded market.

Here is what we brought back from Amsterdam,

• Nine tier-one active conversations in development with organisations
• Expanded partnerships with Solaris, where we are a preferred provider, and Treezor, where our scope has been expanded
• New sell-with dynamics emerging through collaborations such as Railsr and Integrated Finance
• Ongoing strategic support from Mastercard, which is now investing in our initiatives and onboarding us as a supplier

This is what ecosystem orchestration looks like in real time. We are now being brought into our partners’ largest deals. The conversation has shifted, and we are leading it.

Our enterprise pipeline continues to deepen, with a strong cohort of high-priority opportunities actively progressing. The improvements we’ve made to our Ideal Customer Profile scoring are directly translating into more predictable, high-conversion sales.

We’re also seeing sustained, high-quality demand across key verticals, from financial services and healthcare to travel and e-commerce. In several areas, that demand is beginning to outpace our current delivery capacity — a good challenge to have, and one we’re actively addressing as we scale.