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Platform
Products
Company
Developer Portal
Book a Demo
Book a Demo
Enquire about AI
Enquire about AI
ENGAGEMENT MODELS

Three ways in.
One destination.

Build it yourself on our blocks. Have us deliver the whole thing. Or orchestrate the stack for your own clients. Three routes, one destination.
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4
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9
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Faster to launch
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Ecosystem Partners
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Smart Finance Blocks
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Month to go live*
WHAT IT COVERS

Every layer of the stack.

Build your own
You have the team, the roadmap, and want to build it yourself. We give you the Smart Finance Blocks, the middleware and the pre-integrated partner ecosystem, so your engineers skip the 18 months of infrastructure work and begin at the fun part.
Your engineering team
Blocks & APIs
Full control
Embed financial services
You want the outcome, not the project. We deliver the whole thing, front end, middleware, partners and compliance, white-labelled to your brand, then keep it running after launch. The fastest route from decision to live product.
We deliver it
White-labelled
Run by us
Fintech orchestration
You already have the licence, the rails or the client relationships. What you do not have is a flexible front-end and orchestration layer to serve them with. We provide that, so you can take a complete proposition to your own customers.
BaaS & issuers
Integrators
Your clients
WHAT IT COVERS

Every layer of the stack.

Build your own
Embed financial services
Fintech orchestration
AAZZUR AI (coming soon)
Best for
Brands with their own engineering team
Brands who want to launch, not build
BaaS providers, issuers, integrators
Anyone who wants to vibe code embedded finance
You bring
Developers and a roadmap
A brand and an audience
Licences, rails or client relationships
Yourself and your idea
We bring
Blocks, middleware and the ecosystem
The entire build, end to end
Front end and orchestration layer
The compliance and technical backbone your LLM can rely on
Who builds the front end
You do, on our components
We do, in your brand
We do, for your clients
The AI
Who runs it after launch
You, with our platform underneath
We do, including support
Shared, by agreement
All hosted on AAZZUR
Whose brand shows
Yours
Yours
Yours, or your client's
Yours

Build your own

Best for
Brands with their own engineering team
You bring
Developers and a roadmap
We bring
Blocks, middleware and the ecosystem
Who builds the front end
You do, on our components
Who runs it after launch
You, with our platform underneath
Whose brand shows
Yours

Embed financial services

Best for
Brands who want to launch, not build
You bring
A brand and an audience
We bring
The entire build, end to end
Who builds the front end
We do, in your brand
Who runs it after launch
We do, including support
Whose brand shows
Yours

Fintech orchestration

Best for
BaaS providers, issuers, integrators
You bring
Licences, rails or client relationships
We bring
Front end and orchestration layer
Who builds the front end
We do, for your clients
Who runs it after launch
Shared, by agreement
Whose brand shows
Yours, or your client's

AAZZUR AI (coming soon)

Best for
Anyone who wants to vibe code embedded finance
You bring
Yourself and your idea
We bring
The compliance and technical backbone your LLM can rely on
Who builds the front end
The AI
Who runs it after launch
All hosted on AAZZUR
Whose brand shows
Yours
ONE DESTINATION

The route changes. The result does not.

All three models run on the same platform: the same Smart Finance Blocks, the same middleware, the same pre-integrated partner ecosystem. What changes is the division of labour, not the quality of what your customers end up with.

That matters more than it sounds. It means the decision you make now is not a decision you are stuck with. Brands that start by having us deliver everything often take more of it in-house as their team grows. Others start with their own engineers and hand more back to us as they scale into new markets.

Because the platform underneath does not change, moving between models is a conversation about responsibility rather than a rebuild.

And whichever route you take, the destination is the same: financial products that feel like a natural part of your brand, and infrastructure your customers never have to think about.
HOWEVER YOU ENGAGE

The same phased path in live.

Explore, configure, operate. We agree the scope, build and configure it around your brand, then keep it running. How much of each phase sits with you is what the model decides.
Scope & MVP definition
Partner selection
Journey design
Integration
Branded front end
Compliance
Localistation
Testing
Go-live
Hosting
Monitoring
Second-line support
New markets
FAQ

Questions? Answered

How do we know which model is right for us?
It usually comes down to how much engineering capacity you have and how quickly you need to be live. A short conversation about your team and your timeline normally settles it.
Can we change model later?
Yes. The same platform sits behind all three, so moving between them is a conversation about who does what, rather than a rebuild.
Is the end product different depending on the model?
No. The same Smart Finance Blocks, middleware and partner ecosystem power all three. What changes is the division of labour, not what your customers experience.
Whose brand do customers see?
Yours, in every model. Where you are serving your own clients through the orchestration route, it carries their brand instead. AAZZUR stays in the background either way.
We are a BaaS provider, not a brand. Is this for us?  
Yes, that is the orchestration model. If you have the licence and the rails but not a flexible front end to serve customers with, we provide that layer so you can take a complete proposition to them.
Do we still get support if we build ourselves?
Yes. You are building on our blocks, middleware and ecosystem, and the platform underneath is still maintained by us.
Which model is fastest to launch?
Having us deliver the whole build is usually quickest, since nothing waits on your roadmap. That said, building on pre-integrated blocks is still far faster than starting from scratch.
THE AAZZUR PLATFORM

The ecosystem is just one piece of the picture.

MIDDLEWARE
The engine behind the experiences
Cloud-based, compliant and out of sight, connecting every provider underneath.
See more
SMART FINANCE BLOCKS
100 + modular components to plug'n' play with
The front-end building cloks your cusmtoer tyouch, whoever assembles them.
See more
PARTNER ECOSYSTEM
60+ partners.
one connection
One connection the best providers in embedded finance.
See more

Go live in 4 months.*
Start building today.

Give us 30 minutes of your time, we'll show you what's possible from day one and beyond.
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‍
Book a Demo
‍
*Typical 18month lead time, reduced down to 4months scope dependent
Making money invisible. So the experiences that matter can take its place.
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AAZZUR Ltd.,

Windsor House 2nd floor,

40/41 Great Castle Street,

London W1W 8LU, UKAAZZUR Services GmbH
& AAZZUR GmbH,

Leipziger Platz 15,

Berlin 10117, Germany
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