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Platform
Products
Company
Developer Portal
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Enquire about AI
Enquire about AI
ENGAGEMENT MODELS

Different routes.
One destination.

Build it, have us deliver it, or orchestrate it. One platform, whichever route you take.
Book a Demo
Book a Demo
4
0
9
4
3
7
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6
4
4
x
Faster to launch
4
0
9
4
3
7
8
6
4
6
0
4
3
2
7
8
0
4
2
0
+
Ecosystem Partners
4
0
9
4
3
7
8
6
4
1
0
4
3
2
7
8
0
4
2
0
0
4
3
2
7
8
0
4
2
0
+
Smart Finance Blocks
4
0
9
4
3
7
8
6
4
4
4
0
9
4
3
7
8
6
4
-
4
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9
4
3
7
8
6
Months to go live*
ENGAGEMENT MODELS

Choose how you work with us.

Build your own
You bring the team and roadmap. We provide the Smart Finance Blocks, middleware and partner ecosystem, so you don’t have to build the underlying infrastructure from scratch.
Your engineering team
Blocks & APIs
Full control
Embed financial services
You want the outcome, not the project. We deliver the whole thing, front end, middleware, partners and compliance, white-labelled to your brand, then keep it running after launch. A faster route from decision to launch.
We deliver it
White-labelled
Run by us
Fintech orchestration
Already have the licence, infrastructure or client relationships? We provide the flexible front end and orchestration layer to bring it all together.
BaaS & issuers
Integrators
Your clients
MODEL COMPARISON

Compare your options.

Build your own
Embed financial services
Fintech orchestration
AAZZUR AI (coming soon)
Best for
Brands with their own engineering team
Brands who want to launch, not build
BaaS providers, issuers, integrators
Anyone building embedded finance with AI development tools
You bring
Developers and a roadmap
A brand and an audience
Licences, rails or client relationships
Yourself and your idea
We bring
Blocks, middleware and the ecosystem
The entire build, end to end
Front end and orchestration layer
The compliance and technical backbone your AI tools can rely on
Who builds the front end
You do, on our components
We do, in your brand
We do, for your clients
The AI
Who runs it after launch
You, with our platform underneath
We do, including support
Shared, by agreement
All hosted on AAZZUR
Whose brand shows
Yours
Yours
Yours, or your client's
Yours

Build your own

Best for
Brands with their own engineering team
You bring
Developers and a roadmap
We bring
Blocks, middleware and the ecosystem
Who builds the front end
You do, on our components
Who runs it after launch
You, with our platform underneath
Whose brand shows
Yours

Embed financial services

Best for
Brands who want to launch, not build
You bring
A brand and an audience
We bring
The entire build, end to end
Who builds the front end
We do, in your brand
Who runs it after launch
We do, including support
Whose brand shows
Yours

Fintech orchestration

Best for
BaaS providers, issuers, integrators
You bring
Licences, rails or client relationships
We bring
Front end and orchestration layer
Who builds the front end
We do, for your clients
Who runs it after launch
Shared, by agreement
Whose brand shows
Yours, or your client's

AAZZUR AI (coming soon)

Best for
Anyone building embedded finance with AI development tools
You bring
Yourself and your idea
We bring
The compliance and technical backbone your AI tools can rely on
Who builds the front end
The AI
Who runs it after launch
All hosted on AAZZUR
Whose brand shows
Yours
ONE DESTINATION

The route changes. The result does not.

Whichever engagement model you choose, it runs on the same platform: the same Smart Finance Blocks, middleware and pre-integrated partner ecosystem. What changes is who does what, not the experience your customers get.

And you’re not locked into the model you choose today. Start with AAZZUR handling more of the delivery, then bring capabilities in-house as your team grows, or have us take on more as you expand into new markets.

Whichever route you take, the destination stays the same: financial products that feel like a natural part of your brand.
HOWEVER YOU ENGAGE

The same path to launch.

Explore, configure, operate. We agree the scope, build and configure it around your brand, then keep it running. Your engagement model determines who handles each phase.
Scope & MVP definition
Partner selection
Journey design
Integration
Branded front end
Compliance
Localisation
Testing
Go-live
Hosting
Monitoring
Second-line support
New markets
FAQ

Questions? Answered

How do we know which model is right for us?
It usually comes down to how much engineering capacity you have and how quickly you need to be live. We’ll help you choose based on your team, requirements and timeline.
Can we change our model later?
Yes. The same platform sits behind each model, so moving between them is a conversation about who does what, rather than a rebuild.
Does the end product change depending on the model?
No. The same Smart Finance Blocks, middleware and partner ecosystem underpin each model. What changes is the division of labour, not what your customers experience.
Whose brand do customers see?
Your brand, or your client’s when using the orchestration model. AAZZUR stays in the background.
Can BaaS providers use AAZZUR?
Yes. The orchestration model is designed for providers with existing infrastructure or client relationships. If you have the licence and the rails but not a flexible front end to serve customers with, we provide that layer so you can take a complete proposition to them.
Do we still get support if we build ourselves?
Yes. You are building on our blocks, middleware and ecosystem, and the platform underneath is still maintained by us.
Which model is fastest to launch?
Having AAZZUR handle more of the delivery can reduce the work required from your team and help accelerate launch. That said, building on pre-integrated blocks is still far faster than starting from scratch.
THE AAZZUR PLATFORM

Engagement models are just one piece of the picture.

MIDDLEWARE
The engine behind the experience
Cloud-based, compliant and out of sight, connecting every provider underneath.
See more
SMART FINANCE BLOCKS
100+ modular components to plug and play with
The front-end building blocks your customers interact with, whoever assembles them.
See more
PARTNER ECOSYSTEM
60+ partners,
one connection
Connect to leading embedded finance providers through one ecosystem.
See more

Go live in 4 months.*
Start building today.

Give us 30 minutes, and we’ll show you what’s possible from day one and beyond.
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‍
Book a Demo
‍
*Typical 18 month lead time, reduced down to 4 months scope dependent
Making money invisible. So the experiences that matter can take its place.
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AAZZUR Ltd.,

Windsor House 2nd floor,

40/41 Great Castle Street,

London W1W 8LU, UKAAZZUR Services GmbH
& AAZZUR GmbH,

Leipziger Platz 15,

Berlin 10117, Germany
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