London-based AAZZUR made its Finovate debut at FinovateEurope 2026 in London, demonstrating its Smart Finance Blocks — a suite of modular, plug-and-play fintech components that let businesses build or embed financial services into customer journeys. AAZZUR's Smart Finance Blocks transform complex API services into ready-to-use, embedded finance solutions, making embedded finance up to ten times cheaper and four times faster to launch.